At one week of age, 10% of the formula group was still using formula in some way as part of their feeding strategy compared to 47% of the group originally assigned to breast-feed but who added formula.

CNN: How formula could increase breast-feeding rates

Since then the company has a new strategy for feeding new product ideas to McDonald's headquarters.

FORBES: The Art Of War

Until now, Viewpoint's strategy has been to place itself at the bottom of the feeding chain: film studios and special-effects houses customise its models before Steven Spielberg and his ilk weave them into their story lines.

ECONOMIST: Three-dimensional imaging