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At one week of age, 10% of the formula group was still using formula in some way as part of their feeding strategy compared to 47% of the group originally assigned to breast-feed but who added formula.
CNN: How formula could increase breast-feeding rates
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Since then the company has a new strategy for feeding new product ideas to McDonald's headquarters.
FORBES: The Art Of War
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Until now, Viewpoint's strategy has been to place itself at the bottom of the feeding chain: film studios and special-effects houses customise its models before Steven Spielberg and his ilk weave them into their story lines.
ECONOMIST: Three-dimensional imaging