You see, while Mr. Lew's future colleagues at the CAI division were cooking up toxic investments, some of his Global Wealth Management colleagues were feeding them to investors.

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But farmers worldwide learned new soil management, new cattle feeding and breeding techniques.

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Red Hat and other participants provide the equivalent of product management, collecting requirements and feeding them into the process.

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That is fascinating for reputation management, especially as it is now feeding into the share price.

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