The system processes ongoing feedback and user behavior (each photo has an average of 30 keyword tags), which helps contributors focus on the types of content that sells, and it also leverages a powerful search engine.

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To the rescue have come a plethora of scientific processes aimed to guide the hapless leader: defined competencies, performance criteria, psychometric assessments, structured feedback, bell curves, 4-quadrant matrices, 9-box grids, circumplexes, weightings and ratings.

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