Include patient input in the design and development process, and build in feedback mechanisms.

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That is because ABMs contain feedback mechanisms that can amplify small effects, such as the herding and panic that generate bubbles and crashes.

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In contrast, Mr Cooper argues that markets are far from efficient, as they often get locked into feedback mechanisms that lead to booms and busts.

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The industry needs more of these different feedback mechanisms that will take the effectiveness metrics beyond the click, which in turn may result in different kinds of new incentives for site owners.

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Do surveys and other mechanisms for candid employee feedback show whether women are less engaged than men in certain groups or functions?

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