The researchers tweaked feedback flow control in subsequent tests, which increased the efficiency to more than 99%.

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Parties should be on the phone weekly sharing demand forecasts and market pricing, discussing cash-flow issues, updating pricing, and providing continuous feedback and updates on current business conditions.

WSJ: United They'll Stand

For one thing, this kind of high-speed innovation seems to require a near-addiction to a rapid flow of data that everyone can agree on, with a good feedback loop to test ideas.

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