The Facebook ad system is largely self-serve and provides real-time feedback on the size of the target audience and the suggested bid range to achieve impressions.
Knowing how to identify and measure great teaching is a huge step toward providing better feedback and support for teachers and building a better education system for all our children -- but it's just one step.
Ms. Stavney's work as a master teacher is informed by a three-year project our foundation funded to better understand how to build an evaluation and feedback system for educators.