Mountain View says it's sunsetting the feed reader because it has "declined, " and that turning it off will allow it to pour its energy into fewer products.

ENGADGET

Both Podscope and Podzinger allow you to save RSS feeds of your searches to view when your search term comes up again via a feed reader like Bloglines or Yahoo!'

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In his blog, he added:" "Google destroyed the RSS feed-reader ecosystem with a subsidised product, stifling its competitors and killing innovation.

BBC: Google to retire RSS news-feed service

In other words, feed the reader.

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Among the products Google just announced it plans to sunset (read: kill off), beloved feed-reading service Google Reader is now on the chopping block.

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There are third-party apps for feed-reading, but Google Reader remains both the dominant client and nearly the only back-end syncing service underpinning the entire RSS experience (a position the company actively pursued).

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