If you don't touch the screen, your news feed, called the Cover Feed, starts to display, automatically scrolling from one post to the next.

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But Facebook will not show ads on this Cover Feed for the time being, according to the Times.

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Other than that, you'll be hard-pressed to find any major variances in Cover Feed, chat heads or the app launcher.

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This lets users start conversations directly from Cover Feed instead of having to open up the messenger app to start chatting.

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So instead of the lock screen, you'll see Cover Feed, which is essentially Facebook's Newsfeed presented in a highly visual format.

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Facebook also has plans to roll out a new buddy list feature that'll show up as an overlay on top of Cover Feed with a simple swipe.

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Will there be ads in Cover Feed eventually?

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For example, the Cover Feed looks fantastic on tablets -- "it looks like a gorgeous personalized magazine about your friends" says Mosseri -- but neither viewing a massive 16 x 24 grid of icons in the app tray nor making a six-inch swipe to remove a Chat Head provides an ideal user experience.

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It would feed news gathered from bureaus in Chicago (which will cover the Merc and Board of Trade) and Washington, as well as overseas bureaus he plans to open in Sydney and London.

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Content in the feed about individuals and pages will show a little slice of their timeline, including their cover photo and a button to add them as a friend or to like the page.

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