On the surface, shifting from a commission-based compensation to an hourly fee-based approach seemed like an astute move for Advertisers.

FORBES: In The Upside-Down World Of Agency Fees, Is Coming Up With Bad Ads Worth More Than A Good One?

Many other states are looking at shifting their dual eligible populations to either the fully capitated system that California has adopted or managed fee-for-service plans.

FORBES: California Will Shift 456,000 Low Income Seniors Into Managed Care