At the same time, Apple pitched media companies on a "best of TV" subscription service to television networks under which customers would pay a monthly fee for on-demand access to programs from a bundle of participating TV networks, giving consumers another way to readily access television content.
Whether or not the additional profits from these deals will be able to compensate for pay-TV industry pressure over the carriage fee is something that is unclear as of now.
Going forward, growth in the subscription fee is likely to slow due to pressure from pay-TV service providers and expected competition from NBC and Fox, who are planning to launch nationwide sports networks to compete with ESPN.
In order to protect subscribers from price rises, pay-TV companies are pressuring media companies to reduce their proposed fee increases for their channels.
We believe that the margins are already at very high levels and there will be pressure from pay-TV service providers to stall the growth in the carriage fee for cable channels.