The company's 60-second ad featured an ending that was voted on by viewers prior to the game.
The ad featured Oprah Winfrey reading a letter from the Jeep brand to encourage families to stay hopeful.
Going back further, the 1976 Super Bowl featured a Xerox ad that set a template for future insouciance and cleverness.
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The ad featured Mr Quackenbush in a double act with Shaquille O'Neal, a popular basketball player, and gave the commissioner useful statewide publicity.
And Oreo's ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie.
"When I first got here, the goal was for me to raise my hand and say, 'Hey, I'm doing something, '" said Los Angeles-based rocker Hanni El Khatib, who was making his third visit to SXSW. He has had two tracks featured in national ad campaigns and his new album, "Head in the Dirt" (Innovative Leisure), out April 30, was produced by Dan Auerbach of the Black Keys.
Last year's ad's featured lots of people engaged in various activities in the same ad.
If the ad had featured him doing anything else besides the one to which his obesity is an obvious barrier, it would have not only made no sense, it would actually have been offensive.
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Philip Morris' recent ad campaign for Miller Lite featured oddball beer drinkers.
The Black Crown spot featured partying hipsters while the Beck's ad showed a singing fish.
In the three months that followed last year's ad--one of which featured a computerized heart jumping out a woman's body and holding up a sign that says "I Quit"--CareerBuilder says that it saw a 68% increase in job applications and a 10% increase in online traffic.
The ad, created entirely by amateurs, featured a Doritos-loving goat who becomes obsessed with the snacks.
One effective ad it ran in the California campaign featured a little girl happily telling her mother that she had learned in school that she was allowed to marry a princess.
Because the online fashion show featured supermodels and the company paid for an expensive ad placement during the Super Bowl game, Victoria's Secret "had to expect a significant amount of traffic, " said Melissa Bain, an analyst at The Yankee Group in Boston.
The panel, which featured arch-rivals in this fast-growing business, featured several lively exchanges on the key issues facing automated ad buying and selling.
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Its most memorable ad campaign--"Celebrity in a Suitcase" featured folks like the late House Majority Leader Thomas P. (Tip) O'Neill and game-show hostess Vanna White popping out of luggage in a motel room-was launched more than a decade ago.
She is also featured in a new Coalition for Security, Liberty and the Law television ad that was unveiled at a Washington press conference yesterday hosted by former Attorneys General Edwin Meese and Richard Thornburgh.
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The company has been a featured Google Shopping partner and deploys technology to help merchants maximize sales and Return On Ad Spend (ROAS) with Product Listing Ads (PLAs), which has become an increasingly important channel for merchants.
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With the Xbox 360, Microsoft took a very broad approach, promoting the console to anyone and everyone with a multi-million dollar ad campaign that included a 30-minute special on MTV (which featured music from The Killers, who performed at the conference where Xbox 360 was officially unveiled).
They've added undisclosed amounts to print ad campaigns in Slam magazine and sponsored a dunk competition across six cities that featured basketball rims as high as 13 feet.
Google also has a chance to feature maps and location services on other apps, valuable because Google earns ad dollars from the businesses its maps feature, such as whenever a user taps on a featured phone number.
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