In studying which advertising system to introduce, Mr. Silbermann declined to go into detail, but one feature the company plans to unveil this year is called "suggestions, " which is a way for people who use Pinterest regularly to serendipitously discover other content, said Pinterest executives.
The two companies have been talking since late last year and there have been suggestions the hi-tech sensors could appear as an eyecatching feature of the iPhone 5 when it is unwrapped on Wednesday.