Until now, Nokia had been able to bring down the prices of its feature phones or enter into the dual-sim phone segment to compete and turn a small profit.
Until now, Nokia has been able to bring down the prices of its feature phones or enter into the dual-sim phone segment to compete and turn a small profit.
Early sales of the ATS in the U.S. isn't a fair indicator of the brand's potential, Mr. Ferguson said, because they reflect a failure to supply enough all-wheel-drive models in a segment where roughly half the cars sell with the feature.
Nokia has been able to leverage its new Asha series of feature phones to manage the decline and maintain decent profitability of a shrinking product segment.