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In entirely too many cases, the answer is fear not of physical death, but instead fear of our financial demise, which is often rooted in a fear of lifestyle reduction, which is often rooted in a fear of relative lifestyle comparison with our peers, which is especially ironic when you consider the millions of unemployed workers, bankrupt households, foreclosed homes and underwater homeowners.
FORBES: Steve Job's Financial Planning Advice: You Are Already Naked
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It should not be about risk factor reduction and fear of dying, but about joy of living and feeling better.
FORBES: Magazine Article
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The environmental NGOs who decry the Asian biofuels actually oppose all forms of biofuel because they fear it may lead to a reduction of rainforests.
WSJ: EU Protectionism Passed Off as Environmentalism
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In that case, the double dip fear could continue hanging over the market, preventing the reduction in risk premium assumed in our non-recession scenario.
FORBES: Odds Favor High-Yield Bonds
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But many I've spoken to fear that off-peak prices may increase without a corresponding reduction in peak fares.
BBC: Rail passengers fear review could 'push up fares'
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The fear is that markets will no longer think Italy is protected by the program if a new government rejects deficit-reduction ahead of time.
NPR: Italy Pays More To Borrow After Election Turmoil