But at the moment, with the fear factor, we have this parity between gold and platinum.
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The fundamentals and the fear factor suggest the price will remain there for a while.
So many of the hurdles have already been overcome -- particularly the "yuck factor" and the fear factor.
Mandarin enthusiasts say that once that fear factor is overcome, the language is actually not too hard to learn.
Surrendering eliminates the fear factor that spa newbies (and many men) confront when they look for something beyond basic Swedish massage.
Hull City manager Jan Molby claims his side needs to lose the fear factor to live up to their billing as promotion favourites.
Fox and producer Endemol USA (Big Brother, Fear Factor) plan to air the show midseason, according to TV Guide and Deadline Hollywood.
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For consumers and small businesses, there is a fear factor here.
Down-rounds also further contribute to the fear factor in a boardroom.
Saying you're always 164ft away from a rat doesn't have quite as much of a fear factor as 6ft away, but it's much more of a realistic estimate.
"The idea is to strip away any of the preconceived fear factor that classical music can sometimes carry, " says Jonathan Martin, president of the Charlotte Symphony in North Carolina.
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"Roman is giving me that fear factor and that is going to give me the edge in this fight, " said Burns ahead of his title bout with the Puerto Rican.
There was a fear factor in that I didn't know what to expect, but they explained everything to me so the fear wasn't as great as it could have been.
Also announced during Tuesday's hour-long presentation to an audience of 500: Another four ad-supported, large-scale projects from DreamWorks Animation, Telepictures and Endemol USA, the reality-giant behind Big Brother and Fear Factor.
So, when observing the VIX, the "fear factor" is determined by the degree in which SPX implied volatilities, as measured by the VIX, are priced above the actual (historical) volatility of the SPX.
So the response of the coalition parties is an appeal to Britain's historic successes, and deployment of the fear factor (the use of negative campaigning against Lib Dems was a lesson learned from this year's referendum on voting reform).
There was a glimmer of hope this week with the return of reality show "Fear Factor, " but NBC's decline is still the biggest of the four most-watched TV networks in the U.S., among which NBC has long ranked No. 4.
Also announced during Tuesday's hour-long presentation to an audience of 500: Another four ad-supported, large-scale projects from DreamWorks Animation (nyse: DWA - news - people ), Telepictures and Endemol USA, the reality-giant behind Big Brother and Fear Factor.
He dropped in on a broadcast booth to pepper producers with questions about which countries would be receiving the night's pay-per-view event, and then checked in with the commentator, Joe Rogan of NBC's Fear Factor, to learn more about the matchups.
Fear represents still another factor.
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Hope, rather than fear, was the driving factor as Mexicans went to the polls this year.
It should not be about risk factor reduction and fear of dying, but about joy of living and feeling better.
In 2010, 64 percent of taxpayers surveyed cited fear of examination as a factor that influenced their voluntary compliance (up from 63% in 2009).
Nothing like the trauma we see with combat veterans, at-risk teens or battered women, but an emotional trauma that has triggered fear as the primary motivating factor.
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That was true until fear overtook greed as the primary factor in the investment decision in the last two years.
This may be because speculators feared that the takeover would be scotched or because of the general fear of Medicare fraud becoming a factor again in the industry.
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