Others have shied away out of fear of losing the all-important Human Factor.

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American rate-setters may wait until after Nov. 5 before introducing a major hike, he says, for fear of choking off the feel-good factor at the polls.

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Also announced during Tuesday's hour-long presentation to an audience of 500: Another four ad-supported, large-scale projects from DreamWorks Animation, Telepictures and Endemol USA, the reality-giant behind Big Brother and Fear Factor.

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Also announced during Tuesday's hour-long presentation to an audience of 500: Another four ad-supported, large-scale projects from DreamWorks Animation (nyse: DWA - news - people ), Telepictures and Endemol USA, the reality-giant behind Big Brother and Fear Factor.

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Down-rounds also further contribute to the fear factor in a boardroom.

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So many of the hurdles have already been overcome -- particularly the "yuck factor" and the fear factor.

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There was a glimmer of hope this week with the return of reality show "Fear Factor, " but NBC's decline is still the biggest of the four most-watched TV networks in the U.S., among which NBC has long ranked No. 4.

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Nothing like the trauma we see with combat veterans, at-risk teens or battered women, but an emotional trauma that has triggered fear as the primary motivating factor.

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He dropped in on a broadcast booth to pepper producers with questions about which countries would be receiving the night's pay-per-view event, and then checked in with the commentator, Joe Rogan of NBC's Fear Factor, to learn more about the matchups.

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