The idea is that this interactive ad experience will help boost things like brand likeability, favorability and recall.
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Only a week ago he was riding high on strong favorability ratings and the healthiest economy in 30 years.
However, there has been a net jump in overall favorability since the election.
Mr. Romney's largely negative campaign was able to demolish Mr. Gingrich, but it is also hurting his own favorability, especially among independents.
Obama is enjoying his highest favorability ratings since 2009, with 60% having a favorable rating of him in a Washington Post-ABC poll.
Brand advertising creates awareness, favorability and consideration at the top of the funnel, while search slightly overlaps with consideration and intent to purchase.
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Kerry's favorability rating remained flat, at 52 percent in both polls.
It should also be noted that Bill Clinton's favorability numbers have been consistently higher among those voters most likely to turn out in Democratic primaries and caucuses.
Hillary Clinton, as a result of negative campaigning, has flipped her favorability amongst independent voters from 58 favorable to 59 unfavorable in just the last three months.
The purpose of the research was to survey consumers on the intensity of cool and brand favorability and secondarily, to rate the brands on ten characteristics of cool.
Nilforoush says that in initial pilots, inPowered ads had 10 times the aided awareness, six times the brand favorability, and six times the likelihood to recommend as display ads.
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According to a McLaughlin poll of the district released on September 1, Turner's bid is gaining steam, and Weprin's is running out of steam, with Turner's favorability rates on the rise and Weprin's declining.
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Carroll said Cuomo's overall 15-point drop in favorability in part of the Quinnipiac poll released Wednesday now appears to be linked only to the gun control law, not his broader "liberal" agenda as Carroll believed on Wednesday.
As in 2000, Bush's favorability ratings -- how Americans view him as a person -- went up after a debate that voters say he lost -- from 51 percent in the October 9-10 poll to 55 percent in the most recent poll.
The totals were then averaged and an absolute ranking assigned. (Xtreme Labs works with eCommerce retailers but did not have to rank any of its own clients, the company says.) Among those favorability rankings, Walgreens finished first on Apple products and sixth on Android phones, while CVS placed second over iOS and was the top performer over Android devices.
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