The DREAM results were "very troubling, " Nissen told Forbes.com at the time (see: "Glaxo's Faustian Pill").

FORBES: Magazine Article

"It's the Faustian dilemma, " says Kenneth Harris, a marketing analyst and partner at Cannondale Associates in Evanston, Illinois.

FORBES: Peppy Mints

"It's very much the Faustian dilemma, " says Kenneth Harris, marketing analyst and partner at Cannondale Associates in Evanston, Ill.

FORBES: Peppymints

That Faustian bargain was no bargain at all as it turns out.

FORBES: An Open Letter To Zuck: Forget Ads, Make Us Pay For Facebook

Yet, he must know this is a Faustian bargain that cannot work.

FORBES: The Federal Reserve's Crony Capitalism

" Surprisingly desirable and yet a shoe that will never go with anything, it also says, "I've made a Faustian bargain with fashion: My sanity for these soles.

WSJ: High-Concept Enchantments: Review of Shoe Obsession at the Museum at FIT

We made a Faustian bargain with them for obvious reasons.

CENTERFORSECURITYPOLICY: Center For Security Policy

It's a Faustian bargain tailor-made for the Internet age.

FORBES: Magazine Article

Let us mark well this Faustian bargain.

CNN: Dan Rather: 'Quote approval' a media sellout

Mercedes-Benz's 90-second ad had a Faustian plot.

NPR: Oh The Drama! Super Ads Go Epic