Massachusetts is likely only the first of 25 or more states that will find fault with Groupon's approach, according to Thomas Henry, a Pittsburgh lawyer specializing in alcohol law.

FORBES: Focus

Rather than fault the show's creative approach, Katims pointed fingers at the marketing strategy.

FORBES: 'Friday Night Lights' Needs New Friends

He was reported as criticising the school meals campaign the TV chef led, but he told the Faculty of Public Health conference it was the government response that was at fault for being too bureaucratic rather than Mr Oliver's approach.

BBC: Obesity marketing campaign 'cut'

While no one would fault the volunteers' goals, not everybody is thrilled with their steroidal approach to the holidays.

WSJ: Salvation Army Swings