"This is a very difficult category, " said Siva Kumar , the co-founder of FatLens.

FORBES: Magazine Article

Another online comparison shopping site, FatLens, also believes it has its own unique edge.

FORBES: Taking On The Comparison Shopping Gorillas

And, just like other search engines, FatLens does not include extraneous capabilities such as merchant grading systems, user reviews or feature comparisons.

FORBES: Magazine Article

Unlike a typical shopping comparison site--which gets its content from merchants-- FatLens has another approach: it uses technology to crawl and spider the Web to index e-tailers.

FORBES: Magazine Article

The FatLens search engine interface is optimized for shopping search.

FORBES: Magazine Article