They pour billions into dividend-seeking ETFs, they put up with clunky companies whose only attraction is a fat yield, they rhapsodize over prospects for getting more dividends from Apple.

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Why the fat yield?

FORBES: Yield Booster

To make money for themselves they reach for yield by lending to more speculative borrowers whom they can charge more interest to, and they too often lend to high interest paying governments whose junkie bonds they buy for a fat yield as well as their implicit security.

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Check out the Market Blaster video above for a couple of stock ideas: Green Mountain Coffee Roasters for its hyper-growth that is suddenly on sale, and Altria, because the fat yield and the potency of nicotine addiction are good things for a portfolio regardless of the economic cycle.

FORBES: Looking For The Pony In The Market's Dung Heap

Kelley Wright, editor of Investment Quality Trends, finds that after the spectacular run, it's hard to find a utility stock trading at a reasonable price or one that offers a fat yield, but there are a few, including Atmos Energy and Pinnacle West Capital, yielding 4.3% and 5.3%, respectively.

FORBES

Attracted to a stock with a fat dividend yield, but not so sure about the underlying company?

FORBES: Buying Stocks Like A Bond Investor

Right now, Carlson likes the fat 4% yield from Bank of America (nyse: BAC - news - people ) and the 5% yield from Altria (nyse: MO - news - people ).

FORBES: Bending The Yield Curve With Dividends

In the case of Lockheed, lean valuations and a fat 5.2% yield make the stock look attractive, even with an uncertain future.

FORBES: Locking In Lockheed's Fat Yield With Sequestration In Final Countdown

Investing has sunk to this: People are willing to pay a big premium for the privilege of getting their own money back, after fat fees, without interest apparently because it gives them the illusion of earning a high yield.

WSJ: The Intelligent Investor: Yields So High, They Can't Be for Real