He employs two wigmakers who work for several weeks on each piece, which can range in style from what he describes as "all frizzy" wigs to others that consist of a series of fat, sausage-roll curls.
"Usually with cereal you don't add a source of saturated fat, while you might add something like sausage to bread, " says Jones, who points out that the study did not control for saturated-fat intake.
Ramen noodle dishes such as tan tan men (whole-wheat egg noodles and spicy miso with pork and spicy homemade sausage), dumplings and hot tapas (locals line up for the duck-fat fried chicken) are local favorites.