It's a pretty fast sport so a lot of people get hooked right away.
Real estate investment trusts have cooled off as fast as the sport of condo flipping.
Uphill skiing is the participatory version of a fast-growing sport called ski mountaineering.
It is a fast-paced sport, requiring finely tuned eye-hand-stick-puck co-ordination, executed at high speed, by some of the fittest athletes in sport.
"Everybody thinks we have good players in Europe, and don't need to prepare, " Adamu told the BBC's African sport programme Fast Track.
These fast-paced, short forms of sport are ideal for a country which, like its BRIC counterparts Brazil, Russia and China, is very much on the up.
"It's a good place to start and where I really want to run fast is Beijing, " Radcliffe told BBC Sport.
So he switched to a more egalitarian sport: basketball, where the game's fast pace and sharp elbows tend to blur any distinction between royalty and commoners.
Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola but from such fast-growing smaller brands as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
"I'm looking for a fast bowler and a top-order batsman, " Maynard told BBC Sport Wales.
Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola, but from fast-growing smaller brands such as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
Kicking a soccer ball is the only sport that comes close to the globally shared experience of attempting to run fast.
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