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With the technology racing along so fast, entrepreneurs have jumped aboard the bandwagon to offer members of the public tantalising glimpses of what their genes may have in store for them. 23andMe of Mountain View, California, and deCode Genetics of Iceland started last November.
ECONOMIST: Peering into your medical future is risky
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This is a man who left his couch and fast-food diet to start racing ultra-triathlons.
CNN: 3 lessons from a triathlete-to-be
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Tell yourself, My hands are clammy, my heart is beating fast, and my mind is racing.
FORBES: Leaders Must Learn to Use Their Adrenaline
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Formula One cars are way too fast these days to run at racing speeds through gaps no wider than a tennis court.
WSJ: Formula One: Monte Carlo or Bust
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Dream Racing changed that in 5 fast laps.
FORBES: 5 Las Vegas Travel Tips for the Diversified Sportsman
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In motor racing, you can see how fast a car is going, whether the driver is using the brake or the throttle and a host of other data.
ECONOMIST: Sport and the media are natural bedfellows
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Hamilton, who has already stated he does not want to drive for any other F1 team, had been on a fast-track to superstardom from the moment he started racing go-karts aged eight.
CNN: The man behind Hamilton's F1 dream
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Raw Thrills has released a pair of Fast and Furious sitdown arcade machines that can be connected for multiplayer racing.
FORBES: Fast & Furious 6 Races To $317 Million Global Box Office While Activision Game Crashes
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Since the series nearly fizzled with 2006's third entry, "The Fast and the Furious: Tokyo Drift, " Universal has consistently upped the budget and the scale of the auto racing stunts in each movie, drawing larger audiences along the way.
WSJ: 'Fast 6' Leads Record Holiday Haul