He tells me how he goes almost every morning to grab a green smoothie. 11 servings of raw greens and fruit in one simple, fast, great tasting drink with only 150 calories.

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But Kickstart, which comes in flavors such as "energizing orange citrus" and "energizing fruit punch, " could nevertheless give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies.

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For example, fast food restaurants could display attractive pictures of salads and vegetables more prominently, and grocery stores could replace candy with fruit and healthy snacks at the register.

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