Not so fast, my friend.

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The other question I had is can Path grow fast enough with its 150-friend limit?

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"The problem is that today's online services turn friendship into fast food -- wrapping everyone in 'friend' paper, " Google executive Vic Gundotra writes in a blog post.

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"It was all so fast, there was no time for anything, no time for crying over a friend, " he said.

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Fast-forward to 2008, and the controversial beau of Heidi Montag, best friend turned enemy of The Hills star Lauren Conrad, is headlining both the glossies and the blogs, even scoring an advice column in Radar magazine.

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She was an easy mark when a friend invited her to an April seminar held by a company called BigSmart.com that promised fast money on the Internet.

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