The acquisition is a strategic fit for the company as POC is a fast-growing brand globally with healthy margins and 35% growth in the prior fiscal year.
But if a significant minority of doctors find the ENHANCE results unconvincing, the drug makers will face strong headwinds, and a fast-growing brand could not only stagnate but also shrink.
For Yale, the venture provides a chance to extend the university's brand to fast-growing Asian markets and to help introduce the Western liberal-arts tradition to the region.
He also owns Jequiti Cosmeticos, a fast-growing beauty brand.
"Fashion is a fast-moving industry where brand loyalty is fickle and Republic has failed to keep up with some pretty fierce competitors, " she said.
It needs to be a brand that can move very fast and be very clever.
Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola, but from fast-growing smaller brands such as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola but from such fast-growing smaller brands as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
Think of this as a way of practicing brand-building, which is fast becoming a 21st-Century skill.
Fast Retailing, the firm behind budget fashion brand Uniqlo recently posted a sharp fall in sales.
No one really knows, but it shows how fast news can travel digitally and the power brand identity theft could have.
Random House is the leading English language publisher in the US and the UK, while Penguin is the world's most famous publishing brand and has a strong presence in fast-growing developing markets.
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Crumbs perhaps grew too fast into suburban markets that couldn't support the brand, suggests John Gordon, principal at Pacific Management Consulting Group, a restaurant-industry analysis firm.
So it is precisely the opposite situation that crowdfunded companies have to watch out for, when they have no defensible IP at all in a fast, competitive market, and are counting on future brand recognition.
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Fast Retailing is looking to turn Tokyo-based Uniqlo into a global brand.
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But the name of his company, Fast Retailing (OTC: FRCOY), is less well known than his major store brand name: UNIQLO.
The fact of the matter is that the team moved fast when slow was not an option and did what was necessary to get the Chevrolet brand engine up and running.
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Bentley, the brand was known in the 1920s for the gentlemen playboys--Bentley Boys--who raced the fast cars at Le Mans.
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