By using hidden microphones, video cameras and lighting-fast animation, cartoon Crush swoops from screen to screen throughout the restaurant, interacting with the crowd in a way that made him seem... alive.

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Top leaders from organizations including DreamWorks Animation, Fast Company, Zappos, Inkling and Black Rock City (aka Burning Man) participated in the project.

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In fact, the idea for the fast-talking dragon (with Eddie Murphy's voice) came from Roy Disney, chairman of the animation department.

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