This time the venerable British brand is staying one step ahead of its already digitally-advanced self by working a partnership with Twitter to tweet backstage photos of each and every look in the collection before livestreaming its London Fashion Week runway show.

FORBES: Connect

However, the most noticeable representation of the Russian theme during this fashion week was the show by a Japanese designer, Tadashi Shoji, and his collection of dresses inspired by the fall of the Russian Empire.

FORBES: New York Fashion Week: Where is Russia?