Bosideng is led by Chinese billionaire Gao Dekang, a member of the list of 25 Influential Chinese in Global Fashionpublished this year by Forbes China, the licensed Chinese-language edition of Forbes.
They have included photographers, graphic designers who make diaries and planners, and the New York correspondent for French Vogue, who publishedfashion insider guides for New York and Paris.
Her photograph was often published, usually next to that of lithe beauty Queen Rania of Jordan, another Western-styled fashion icon with a busy public calendar.