But yesterday I found out about corporate sponsorship at Farm Aid, an organization that supports family farmers and that Neil Young helped to found.

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Timberland partnered with Smallholder Farmers Alliance, a local non-governmental organization (NGO), to meet its commitment of helping plant 5 million trees in a five-year period.

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Masiyiwa has been one of the most vocal advocates championing the interests of small farmers in Africa, and is currently the acting chairman of the Alliance for a Green Revolution in Africa (AGRA), a non-governmental organization that works closely with small farmers towards achieving a food secure Africa.

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Farms.com late in the day made very clear that it was happy with all the attention, from Ram and everyone else: The organization replaced its own video tribute to farmers on its own web site with the new Ram commercial.

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The organization accepts sponsorship dollars from food-related companies that pay family farmers a fair price, have ecological standards for farming practices, and make their commitment to sustainable and family farming known to their customers.

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The organization hires environmental studies majors from top schools who then seek out experts to teach and assist the farmers.

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