The authority wouldn't reveal how much of a factor children play in the fare-beating problem.

WSJ: Little Ones, the Subway and the Law

And reams of research prove that kids who play sports do in fact fare better academically than nonathlete students and are more likely to stay out of trouble.

FORBES: All Teed Up

This Super Bowl initiative lets Pepsi play in the ad game but with its consumers creating the work about some of its indulgent fare.

FORBES: Pepsi's Savvy Super Bowl Ad Play