Moynat's stock-in-trade is fantasy plus technical prowess.

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In 1998 it went for services offering games, fantasy sports, and a calendar, plus one that took small businesses to the Web, so users could shop.

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The action-packed fantasy RPG sold 302, 040 copies on PS3 in its first week in Japan, plus another 29, 024 on Xbox 360, making it the best week for a new IP in a decade.

FORBES: Move up http://i.forbesimg.com t Move down

Likewise, the idea of sitting on the couch and watching a three-hour-plus football game on a weekend day is, for many humans, an exotic fantasy.

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