The most obvious example would be with a soft drink, Coke or Fanta say.

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Coke, with brands like Sprite, Fanta and Minute Maid, saw volumes rise across its businesses.

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They will include Abderrahmane Sissako, Souleymane Cisse, Kwah Ansah, Fanta Nacro and Julie Dash.

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Coke began testing naturally sweetened, low-calorie versions of Sprite and Fanta in some U.S. markets last summer.

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Another is to offer them special prices if they stock the complete range of Coke products, including Sprite and Fanta.

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Sales of Coca-Cola's fizzy drinks grew by only 2% last year, with Fanta, recording 6% growth in sales, one of the strongest performers.

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Coke is doing quite well in emerging markets, where new middle class shoppers are getting a first taste of Coke brands like its namesake cola, Minute Maid and Fanta.

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One problem facing the company, whose other brands include Sprite, Fanta, Dasani and Minute Maid, is another rise in the cost of raw materials, including sweeteners, juices, metals and plastic.

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The description of Magatte Wade fails to mention the reason she founded Adina: The hibiscus beverage she grew up with, the traditional hospitality beverage of Senegal, was being replaced by Coke and Fanta.

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