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At the track, fans can cook, meet other fans, shop for merchandise, change tires and drive simulators.
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Via Facebook, The Melt offered a secret password to fans of the sandwich shop.
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All music lovers themselves, they said they decided to enter the challenge to create a one-stop-shop for fans to keep in touch with the artists on their iPods.
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Imitiaz Gul from Gujarat in Pakistan said he had come to buy ceiling fans for his uncle's shop back home and had been caught up by accident in the raid.
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The Sportsman aims to sell half that at first, but it must still attract the hard-core racing fans, industry insiders and betting-shop owners who make up most of its rival's readership.
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That is why many of the twenty odd thousand happy Bolton fans left the Reebok on Sunday and passed a shop door bolted shut by belief and principle.
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It will be fun to shop for attractive prices on individual horses, but most fans figure to find their way back to the mutuel field before the pool closes.
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Instead, fans will have to either purchase a 5-game ticket package or shop the secondary market (which I doubt will be any cheaper).
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