Web sites will add interactive links between fans and the channels.
The partnership with Opta demonstrates an awareness that American sports leagues must become increasingly interactive with their fans in order to keep a core base.
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Yet when the actress, comedian and video blogger hosted a meet-up with fans here at the South by Southwest Interactive festival, only three out of about 300 of them were white.
Players will interact with series stars as digital assistants and help solve the case through a series of real-time communications, mini-games, crowding-sourcing challenges and an interactive Fan Theory Board where fans can post video responses to weekly challenges.
The updated app gives tablet fans new streams of activity to explore what songs people are tagging and, in the US, what TV shows people are currently watching, as well as a fascinating new interactive mapping feature enabling music fans to explore what people are discovering in any city around the world.
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The programme has been created not only to encourage more sign-ups to Deezer, but also to generate a more interactive and fluid experience, where fans enjoying a music or gaming app can find themselves discovering Deezer's 20 million song catalogue in just a few clicks.
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Accel Partners began inserting the provision in early-stage rounds for portfolio companies like Mpath Interactive, which makes software to build communities (say, of karaoke fans) on Web sites.
Football fans would be ranked according to success, allowing sports fans to "earn their bragging rights, " said Ron Forbes, from Microsoft's interactive entertainment division.
NeuLion now provides similar services for other professional sports leagues, including the NFL and NBA. A recent partnership with the UFC lets mixed-martial arts fans purchase a series of fights to watch with more camera angles, audio feeds, and interactive options than they could otherwise.
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He and his TV crew spoke Tuesday afternoon at the South By Southwest Interactive conference, which invited them to discuss how they use digital media to engage with fans.
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