First, I set out to learn more about fluoride, which is a big dividing line between these fancy formulas.

WSJ: Deluxe Toothpastes: Brush With Greatness

You'll read about the Santa Cruz fishermen who caught Dave's Fancy Chinook King Salmon by hook and line, the family farm that grew the ingredients in the Lundberg honey nut rice cakes and the creation myth behind Honest Tea's tea bags.

FORBES: A Story Goes With It

Last year, at age 99, the whole line got a facelift, upgrading to higher quality fancy peanuts and pecans and better chocolate.

FORBES: 100 Years of Delicious American Candy History

"Sticker shock" at the 6% or 7% price tag shouldn't spook governments into promising fancy schemes at summits that they can't actually deliver (for more on this line of argument, see Friday's blog on Chancellor Merkel).

BBC: Markets pass judgment on the eurozone