Pantech is showing its rising confidence as Korea's no. 2 smartphone manufacturer by introducing the Vega R3 featuring a powerful performance, a fancy UX, and luxury design in the fourth quarter, where all major competitors are showing off their best products.
This means that in order to reach the mass consumers in inland areas, companies need to diversify their product portfolios and design products with fewer fancy features but stronger basic functions.
Another Web-design faux pax: subjecting potential customers to fancy teaser screens--that often convey little information about the business or its products--before the action slows down and they can actively navigate the site.