Inside The Jet Business, the would-be jet-set sip champagne and fancy coffee while running through the details on available pre-owned aircraft around the world.

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Entrepreneurial can-do spirit is a beautiful thing, but when, say, a fancy coffee retailer tells you its unique approach has implications for book publishing, run.

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Which of these would make you happier: buying a cup of fancy coffee for yourself, buying one for a stranger, or buying one for a good friend?

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You will spend more on fancy coffee this morning, surely.

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Like this one: if you are one of the many who consider a stop at Starbucks or the equivalent part of your daily routine for a fancy coffee-based drink with steamed or frothed milk, skipping that ritual will let you pay off the Jura in just two years.

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You might have a coffee maker with a frothing spout for making fancy dirks, but how often do you use it?

FORBES: The Rolex of Coffee Makers - How Swiss-Made Precision Changed My Life

This has scared off customers, who have been defecting to fast-food chains such as Dunkin' Donuts or Panera Bread, which sell reasonable coffee for as little as a quarter of the price of a fancy Starbucks brew.

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