Then there's our gadget fanboyism, where nerds take sides on symbolic home teams, if you will.

ENGADGET: This is the Modem World: Curiosity Killed the Fanboy

Backing up a bit, Amazon is the only company that inspires something close to fanboyism in me.

FORBES: Amazon Needs a Public Editor

It is not the annoying, cultish fanboyism that Apple inspires, but something far more powerful: it is an adult loyalty.

FORBES: Amazon Needs a Public Editor

Since Palm's announcement at CES this year, news surrounding the Pre has been a veritable whirlwind of activity: rumors, half-truths, hate, love, fear-mongering, fanboyism, rampant gadget-lust... and even a little late night celebrity for the pint-sized phone.

ENGADGET: Palm Pre review