In the movie, a researcher details how the average radio listener listens for 18 minutes a day, but the average Sternfan listens for an hour and twenty minutes.
Yet it also appealed to a less trend-conscious demographic, as exemplified by its radio advertising spokesmen, Howard Stern and Rush Limbaugh, and Wendy Kaufman, an actual employee who answered Snapple fan mail in wacky TV ads.
So while Stern might come with a good amount of built-in publicity and a solid fan base, he could turn out to be a big waste of money for the network that is now owned by Comcast.