Delta, Coca-Cola and Barneys New York are just a few of the major brands that have added a Facebook shop to their fan page.

FORBES: Attention Facebook Shoppers: Get Ready For F-Commerce

Trinchi Trinchitella ensures the fan club is not just a gossip shop.

BBC: Hillary fan club stands by its woman

Further reflecting fan enthusiasm for this particular Ryder Cup is that Shop.

FORBES: Ryder Cup Enthusiasm at All-Time High Based on Merchandise Sales