At home, close to 3, 000 volunteers will be taken on across the country to help work in facilities that include fan zones, guest services, fan embassies, security service support, medical care and media assistance.

BBC: Poland eyes Euro 2012 football cash boost

"The last time we saw Jack, he was drowning his sorrows in the 'Doctor Who' version of the 'Star Wars' cantina, " said Jennifer Steele, a 29-year-old Whoverse fan and Alta Language Services project manager in Atlanta.

CNN: STORY HIGHLIGHTS

Studios, networks and publicists say thousands of letters have been returned to sender or just set aside, and some celebrities have signed up with services that open fan mail for them or stopped opening mail altogether.

CNN: Recovery: Investing in America

Innovative technologies and strategic BI solutions, which go beyond just game-day analytics to manage big data on mobile platforms and which can be delivered on the premises or in the cloud, can not only transform their operations but also continue to deliver value-added products and services, improving the overall fan experience.

FORBES: Sports And Analytics: A Perfect Couple

The music fan, he said, would be "the clear winner as digital services evolve to deliver even richer music experiences".

BBC: Digital music 'becomes mainstream' in the UK

Social media tracking systems are nothing new, and NASCAR believes the Fan and Media Engagement Center has much more to offer than existing suites of services in the social media space.

FORBES: NASCAR And Hewlett-Packard Are Driving Innovation With New Fan And Media Engagement Center

Along with its CEA partnership, BAT continues to offer its services to major brands and sporting leagues by providing a 360 degree fan-centric experience for fans to view, share and organize their most memorable event experiences through the power of digital media, online and offline.

FORBES: Brand Affinity Technologies Brings Its Success In Sports To The Consumer Electronics Show