So if you are a packaged product fan and prefer ETFs to straight bonds, then you need to drill down into the ETF holdings.

FORBES: Juicy and Junky High Yield ETFs

But no hard feelings: Smith was a big fan of the final product.

CNN: Why Will Smith turned down 'Django'

With Fan Accelerator, people who write a review about a product outside of Facebook can check a box to also become a fan on Facebook.

FORBES: Buying On Facebook Is Hot As PowerReviews Accelerates Fans

The strong numbers are a testament to a great product on the ice, a growing fan base that loves our game, and a strategy that provided a path for corporate America to reach that fan base.

FORBES: NHL Keeps Growing In Face of Uncertain Economy

Whether you are a fan of Samsung or not think about this from a product portfolio standpoint.

FORBES: Samsung's Incredible Program for Q2 Highlights Signs of Weakness

When it comes to the Ideal Spectator Sport, fan expectations are high, some of the highest in virtually any product and service category you can name.

FORBES: National Hockey League Skates Back to Business

The Superchunk fan of 1993 would have no trouble recognizing the song as the product of the group that helped define the indie-rock scene of the post- Nirvana era.

NPR: Superchunk: Spiky Rock, With Headlong Glee

And the professional circuit attracts a loyal audience, one in which Sponsorship Report, a sponsorship industry newsletter, says a fan is 72% more likely to use a sponsor's product than a competitor's.

FORBES: Reeling In Sponsors

Beyonce was introduced by a fan countdown, a kaleidoscopic imagery of Beyonce fans, fireworks and Pepsi product placements.

FORBES: Beyonce's Electrifying Super Bowl Halftime Performance

Hollywood has increasingly used the fan-driven MTV Movie Awards as a platform to promote its summer product and this year, the show was moved up from June to April to incorporate the entire blockbuster season, which begins in early May.

NPR: MTV Movie Awards Look Back, But Mostly Forward

Until now I have not been a fan of toolbars, largely because I like the freedom to use different elements of a product rather than being coerced into using just one brand for every function.

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While Facebook can provide real names of people who "like" a product, it doesn't provide data on what sites are sending traffic to a fan page, how long visitors are spending there and how they're moving around inside it.

FORBES: Read and comment on this article on Jon Bruner's blog.