Created by a fan, the edited version cut 20 minutes from the film.

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Even Calcutta, a city known for its unflagging loyalty to local star and former Indian captain, Saurav Ganguly, appeared to have forgotten him at the weekend game - there were posters of Khan in the stands, and the star's local fan club walked in carrying huge cut outs of their icon.

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And with Forbes No. 93 Power Woman Danica Patrick in the race, some 40% of the NASCAR fan base are in low-rise, boot cut jeans.

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In the early moments of June 9, Keyes cut the phone lines and removed a window fan to enter the garage.

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Furthermore, power consumption is also cut to two-thirds, helping to reduce fan noise.

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But there's some marketing things we don't do, we're not reaching out to the fan the way golf or a lot of other sports do, so we've got our work cut out for us -- but that doesn't mean it can't turn around.

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