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But more than anything else, the Apple fan helped the brand ascend to the top.
FORBES: Billions of People Want the Super Brand Religion
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The NHL needs to look at the bigger picture and concentrate on building their brand and fan base.
FORBES: NHL On the Way To Self-Destruction
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They link to a recently created Black Isle Facebook fan page, and to a brand new Black Isle Studios Twitter account.
FORBES: Black Isle Studios Is Back
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Worse, for Apple, the reaction against the brand is coming from its own fan base.
FORBES: Connect
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Facing a decline in fan interest, Nascar has sought to bring back brand identity, which helped fuel the series's rise in the 1950s and 60s.
WSJ: Nascar's Next Generation
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Later today, NASCAR will unveil a brand new, first of its kind, Fan and Media Engagement Center at its headquarters in Charlotte, North Carolina.
FORBES: NASCAR And Hewlett-Packard Are Driving Innovation With New Fan And Media Engagement Center
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The good news for marketers is that when a user makes the effort to find and follow a brand on Facebook, you know they are a serious fan.
FORBES: Social Commerce: Luring Customers To Your Facebook Page
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In the just-released list from Major League Baseball of bestselling jerseys, 9 of the top-10 players are from teams with the highest fan loyalty, showing up in the top six in our 2011 Brand Keys Sports Loyalty Index.
FORBES: So Loyal They'll Buy the Shirts Off Their Backs
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Among a selection of 100 top brand pages on Facebook, those using paid media reach an audience that is on average 5.3 times larger than organic audience alone, and 5.4 times greater than the total audience of top brand pages using no paid media with a similarly sized fan base.
FORBES: Facebook: Yes, Our Ads Work, Chapter 16
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The company makes incredible products, their brand is thoughtful yet soulful, and they have a diehard and growing fan base.
ENGADGET: Razer enlists Rahul Sood of VoodooPC fame as advisor to its board of directors
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And the owner was shrewd enough to build a new facility and monetize those fan loyalties and corporate desires to plaster signage and naming rights on any and everything affiliated with the Redskins brand.
FORBES: Washington Redskins' Franchise Value: A Tale of History, Geography, Facility, and Personality