Angelica Hoyos, a 26-year-old living in Los Angeles, has put her photography and sculpture career on hold since her parents pulled the financial plug earlier this year after the family's granite-countertop business suffered.
The Trussardis, Zegnas and Max Mara's Maramotti family, for instance, have sponsored everything from an exhibition of American contemporary artist Paul McCarthy's Pig Island sculpture to a full-on art museum, Collezione Maramotti.