Now, add in the health scares: Jobs' 2003 scare with pancreatic cancer, an obituary that Bloomberg accidentally ran in August after Jobs appeared gaunt at conference in June and Friday's false report of a heart attack.

FORBES: Magazine Article

The pilgrimage from garage to marketplace is a chaotic journey fraught with false starts, dead ends, redesigns, changes of heart, moments of elation punctuated by sloughs of despair.

ECONOMIST: Innovation

Because some legal substances -- such as fertilizers and heart medicines -- can result in "false positives, " Stanley said the ACLU also wants to ensure that people who test positive be treated respectfully.

CNN: STORY HIGHLIGHTS

Many people see geoengineering as a false solution to an existential crisis akin to encouraging a heart-attack patient to avoid exercise and continue to gobble fatty food while simply doubling his dose of Lipitor.

NEWYORKER: The Climate Fixers

Rory Collins, an Oxford University researcher who believes Zetia does prevent heart attacks, says there is a chance the study will give a false answer that there is not a difference.

FORBES: Pharmaceuticals