And I would simply note that while I know there's an effort on one side of this to conflate the two, to -- there is a substantial difference between a blatantly false ad produced by and paid for by a campaign -- in this case, the Romney campaign -- and ads produced by third-party groups.

WHITEHOUSE: Press Briefing by Press Secretary Jay Carney,

You called the ad categorically false and blatantly dishonest.

WHITEHOUSE: Press Briefing by Press Secretary Jay Carney,

The ad, which has yet to be scheduled for broadcast, was rated "false" by PolitiFact.

CNN: Both sides using Rove's campaign strategy this year

The phrase "swift boat" comes from the 2004 presidential election, when the group "Swift Boat Veterans for Truth" launched an attack ad campaign against Democratic candidate John Kerry that was said by some to be false.

CNN: McCain, Obama find common ground on national service

Benioff even told customers to beware of false clouds, making a clear reference to Oracle and its Exadata server. (Read Online Ad Market: Google Firmly In Charge, Facebook Gaining Share).

FORBES: Salesforce CEO Marc Benioff: We've Moved Past The Cloud