"Apple almost never spills any beans about what its product plans are, so it's worth getting excited about fall based on Tim's willingness to talk about that specific period, as well as his mention of 'new product categories, ' " wrote Darrell Etherington in TechCrunch.

CNN: Apple hints at 'exciting new product categories'

An iWatch will fall flat the minute Tim Cook holds up his wrist to show it to the collected tech-scribes in San Francisco.

FORBES: iWatch, The Distraction That Will Drive Apple's Stock Down

Right now the debate is over how low might Apple fall, how well can Tim Cook run the company and will they ever have another good idea.

FORBES: Home Prices Poised To Move Higher As Fear of Losses Has Dissipated

That came after the fall of Andrew Strauss and Tim Ambrose within the first 14 balls of the day, Strauss chipping Jeetan Patel to wide mid-off and Ambrose offering Daniel Vettori a simple return catch.

BBC: England poised for series victory

However, there is a risk that the stock might fall in the near term if Tim fails to deliver the same confidence in the future road-map for the coming years.

FORBES: Apple's New Cook In The Kitchen Unveils Earnings Tuesday

It was not until Tuesday evening of this week, when I watched the video, that I had the opportunity to witness personally for the first time what Tim had seen last fall.

WSJ: Rutgers AD resigns amid basketball video scandal

Tim Barter, 32, from Brixton, awoke from a coma 10 days after his 25ft fall with a brain haemorrhage, shattered eye socket, and part of his skull removed.

BBC: Fall victim's skull repaired using stomach fat injections